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Five Fragrance Launches – Early 2013

by R. Carnavale January 23rd, 2013 | Beauty, Women's Shopping
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Coco Chanel once said, “A woman who does not wear perfume has no future.” Perfume is such a potent weapon – a woman can’t help but feel special and sexy wearing Jean Paul Gaultier’s floral oriental Classique, Dolce & Gabbana’s citrusy-musk sensation Light Blue, or Sarah Jessica Parker’s woodsy and confident Lovely. The classic “your Windsong stays on my mind” commercial hints at how perfume can evoke strong feelings and memories  – every time I detect someone wearing Chanel No 5, I remember my grandmother dabbing some on her wrists (and Marilyn Monroe, who reportedly wore nothing but Chanel No 5 in bed).

In early 2013, several fragrance launches for women promise to scintillate and, perhaps, even titillate.

Burberry’s Body Tender is the latest fragrance in the Body series and promises to appeal to the young and young at heart with its anise, absinthe and fruity top notes (peach, apple, lemon), floral and woodsy heart (jasmine, rose, sandalwood, and tea leaves), and a base note filled with musk, amber, vanilla, and cashmere accords (oriental sweetness, spiciness, and licorice). Body Tender comes in a sleek, hexagonal bottle with a silver top.

Chopard launches its Happy Spirit Bouquet d’Amour fragrance in February which seems appropriate enough, given the perfume’s pretty pink and red Valentine shaped bottle. Scent notes include the East Asian citrus yuzu, pink Loukoum (a Turkish delight confection), peony, raspberry, musky scented cashmeran and musk. Chopard says Happy Spirit Bouquet d’Amour is for young girls and women who love romance and tenderness.

Dolce & Gabbana’s The One Desire is the newest fragrance in the popular The One series. Dolce & Gabbana collaborated with Procter & Gamble (of Crest toothpaste, Ivory soap, and Tide detergent fame) on this one and expects The One Desire to bring in $150 million in 2013. The One Desire comes in a rectangular black bottle and has citrus and floral top notes consisting of bergamot and mandarin orange, lily of the valley, and lychee (red soap berry from Southeast Asia). The middle note is composed of tuberose (an agave plant that is popular in Hindu wedding ceremonies), and the bottom note is an exciting combination musk, sandalwood, caramel, and vanilla.

Playboy’s Play It Pin Up is pink and comes in a clear bottle topped by Playboy’s iconic symbol: black bunny ears. The top notes are fruity: bergamot orange, pineapple, and peach. The heart is a mixture of sweet and floral notes (cotton candy, wild rose, and jasmine), and the base is nutty and woody (benzoin – a balsamic resin from Laos, sandalwood, praline, and patchouli).

Project Runway star and supermodel Heidi Klum, in partnership with Coty, has a new fragrance called Surprise, a blend of floral and fruity scents designed for the woman who wants to radiate happiness, playfulness, and sexiness. The top notes are mandarin orange and pink pepper; the middle notes are floral – rose petals and magnolia; the base notes are benzoin and sandalwood. Surprise comes in a rectangular bottle with a pink, gold, and black design that is every bit as strong and vibrant as the model herself.

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