Quantcast

IKEA

by Bea | May 18th, 2010 | Home Shopping, Money Saving Hints
FacebookTwitterPinterestLinkedIn

Most people go into an IKEA store to buy a set or a piece of furniture. Some go in for the Swedish meatballs and others love to just stroll around in the big stores to see all of the neat room designs and setups. IKEA is a great place to shop for all of your furniture needs. To make things even better, IKEA offers great quality items at very low prices.

The IKEA product range focuses on good design and function at a low price. The basic thinking behind all IKEA products is that low prices make well-designed, functional home furnishings available to everyone. To make their prices low, they say that they “design the price tag first.” Their designers start their ideas by thinking about the production process, how to maximize the use of raw materials, the logistics, and labor and transport costs. To give you an example of this efficiency, they have a lamp that uses its lamp shade as the bucket for the lamp base during the packing process.

IKEA has a design for everyone. There are fancy designs, straightforward and simple designs, modern designs, and more. They focus on creating good designs that serve their function at an affordable price. I always walk into an IKEA store and marvel at the unique designs that they had to offer. I have seen some of the coolest furniture designs there that would minimize floor space, but still be so much more functional than most of the typical styles of that piece of furniture– like a futon or a desk.

The thing about IKEA is that they want you to put together what you buy– this is what also makes their goods cost less. Because their customers are willing to assemble products themselves, IKEA is able to pack everything in flat boxes, or “flat-packs,” and reduce labor, shipping, and storage costs.

IKEA is an international retailer that was was founded in 1943 by 17-year-old Ingvar Kamprad in Sweden.  This European history behind the store has been portrayed everywhere from the furniture designs to the colors of the logo (yellow and blue for the Swedish flag). If you haven’t been to an IKEA yet, you’re missing out!

FacebookTwitterPinterestLinkedIn
Comments on IKEA