When it comes to shopping, how often do you window shop? The thought of window shopping for me calls to mind one of two things- going to the mall to browse (only browse) and leaving with a pair of shoes that I adore but really could not afford on that day, or going to the mall and looking at wonderful things through the shop windows that I cannot afford on any day, regardless of how close I am to my next paycheck.
I realized recently that window shopping can be a fun experience and not necessarily about financial feast or famine. Window shopping is an excellent way to find out what is new and current in everything from fashion to furniture to electronics to reading material. This is a more proactive way to become “in the know” than is simply looking items up on the Internet or in a catalogue.
Window shopping also affords you the opportunity to talk with sales clerks and to find out more information about products that interest you. I often tell clerks when I engage them in conversation that I have no intention of buying anything today but would like some more information about this and that. A good sales clerk will recognize a future customer when she sees one and will be more than happy to help in any way she can. You might even come across a clerk who will let you in on some secrets not known to everyone- such as if a certain item will be going on sale in the weeks to come.
The more you understand about an item you wish to buy, the better you will feel when it comes time to purchase it. This can make a lot of difference in the confidence you feel in the brand name- especially if it is a large ticket item you have your eye on.
It is estimated that approximately 90 percent of shoppers engage in some form of window shopping before they make the decision to buy something. Often window shopping is analogous for comparison shopping. You see an item you like at one store but decide to keep looking to see what other stores have to offer you. This is a smart and financially conscientious way to shop that can help save money and find quality goods.
Next time you hear someone scoffing at the thought of window shopping, tell them you know better!