Olympic Trends in 2014 Activewear

by R. Carnavale | February 19th, 2014 | Current Trends, Women's Fashion
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USA_LOGO (400x400)With the 2014 Winter Olympics in Sochi creating medal winners in sports and clothing, winter sportswear is in the fashion spotlight. Maybe you caught America’s athletes wearing Ralph Lauren-designer apparel, the French team’s chic Lacoste outfits, Giorgio Armani’s designs for the Italian team or the Norwegian curling team’s crazy and color uniforms. Color and creativity rule the day for Olympians’ and non-Olympians’ active wear alike in 2014. Whether you like to skate, bobsled, ski or jog, here’s some gold-medal inspiration for your sportswear attire in 2014:

Remember when one of the illuminated snowflakes failed to open to form the final Olympic ring during the Opening Ceremony? You can wear a memento of this event if you purchase a Sochi Missing Ring Shirt, starting at $15.95.

Nike honors the Chinese New Year with a special Year of the Horse sportswear collection, including four unique silhouettes including the Air Flightposite Exposed, Lunar Force 1, Air Force 1 Comfort Premium and Kobe 9 NSW Lifestyle sneakers in jade and green mist. Nike also is highlighting New Orleans with its Crescent City footwear collection, featuring Flystepper 2K3, Air Up ’14 and Air Force 1 Low CMFT. Available at Nike.com.

Columbia Sportswear designed the 2014 Olympic outfits for the American, Canadian and Russian ski teams and their website features an awesome collection of freestyle team-inspired jackets, pants, tees and caps, with prices ranging from $25-$330.

Swedish retailer H&M has a new line of activewear called H&M Sport, inspired by the expertise of the Swedish Olympic team. H&M Sport’s women’s line features running tops and bottoms, yoga wear, sports bras and water repellent pants.

Swimmers will like Victoria’s Secret fantastic collection of sexy swimwear featuring strappy backs, tiny bottoms and big jewelry. For the more athletically-inclined swimmer, Speedo has a superb collection of women’s fitness swimwear, including plus sizes, with prices ranging from $34-$84.

Dillard’s new arrivals features pastel-colored tops and shorts and leggings with prints.

Runners will like Nordstrom’s activewear, especially all-terrain running clothing.

Old Navy has stylish activewear for women who are on the go. From sweatshirts to workout tops, to sport bras, yoga pants and capris, Old Navy’s activewear is affordable, starting at $16.94.

Athleta activewear features new styles and colors in comfortable styles. With creative colors like “Catalina Green,” “Cactus Heather” and “Amalfi Blue” and stylish skorts, tanks, pants and swimsuits, the Athleta site features something for everyone.
Canadians will love TerraFrog Clothing Corporation, which offers consumers high-quality, fresh and funky alternatives to mass market yoga wear, has unveiled its 2014 collection, featuring tanks, tees, bottoms, jackets and accessories.

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