Why am I writing about a pressed powder, especially a somewhat expensive brand, after loudly declaring I couldn’t stand any of them? Because I got such a deal on the price (a coupon plus a sale plus a mail-in rebate meant I got a $20 product for about $3) that I could indulge my wish to test its bold claims.
Physicians Formula says its Youthful Wear products will last for 12 hours and make you look “up to 10 years younger”. This is based on a test panel’s perception of themselves; after all, there’s no objective way to measure exactly how old someone looks. The packaging says 94% of the panel felt their skin looked firmer after three weeks, and all of them thought their wrinkles were “less noticeable”. The model on the back of the package, who slightly resembles Shirley Jones (see, I’m showing why I need this stuff), certainly looks less blotchy and cynical in her “after” photo.
So what could it do for me? Despite the subliminal suggestions in the brand name, I didn’t expect a $3 substitute for plastic surgery. I also decided to cut it some slack because I was leaving out the first two steps of the process, concealer and foundation — or, actually, replacing them with the less expensive brands I already had at home. With that in mind, I set out to see if I could erase the lines on my neck and face.
First some plain old Cover Girl concealer and foundation went on. Then I opened the Physicians Formula compact and wondered why such a high-end powder didn’t include a powder puff or something, especially as there were air holes in the underside. Then I saw that the powder tray flipped up to reveal a mirror and a space for a small, flat brush.
The powder felt a little heavy on my skin, but nothing I couldn’t get used to. It was also a little darker than I would’ve preferred, though it was supposed to be “translucent” — but then, that’s me, no melanin.
My lines never completely disappeared, but like the lady on the box, I ended up with a more even skin tone and an overall smoother look. As for the 12-hour wear claim, I seldom leave makeup on that long, but it did definitely last from morning till afternoon.
Did I look anywhere near 10 years younger? I honestly don’t know, and there wasn’t anyone around objective enough to ask. But I did look better, and without a lot of time, effort, or discomfort.
Whether that’s worth the regular price of this makeup is your call.