Take the Stress out of Buying a Car

by Joe Lawrence | January 27th, 2009 | Sales

The most stressful purchase you ever will make is a new car.  What should be a joyous occasion is clouded by the creepy salesman.  You waste so much time and energy and eventually you get worn down and settle on any old deal.

I LOVE to debate others, but I absolutely hate dealerships.  These guys come at you from many angles to confuse you.  Once they gain mind control over you, they have control of the deal.  I will give you some tips to control the experience.

First and foremost, do your homework.  Have a good idea of what car you want and the options that are important to you.  Then go to www.edmunds.com, and get the invoice price of your dream car.  The invoice price is the price that the dealer claims they pay for it and is the lowest most dealers will go…if you can get them there.  This website also will tell you the average price people in your area are paying for this car.  After that, I print out this quote and the price of each option from the site.

Now that we have this, make sure you can afford the payment of this car.  Once you get an idea of what you can afford don’t focus on this number.  Most people walk into the dealer not knowing what they should be paying, instead they tell them where they want their payments.  These are the dealers’ dream victims as they tailor everything around this number.  More often than not, you will overpay (big time) for your car.

Next, as you are negotiating focus on one piece of the puzzle at a time.  The salesman will mix in different options and trade-in options to get you off the path.  Focus on one topic until you get a number written down on paper, and then move on to the next.

After this twelve hour marathon, don’t buy the car right now!  You are still in “deal heat” and are thinking emotionally.  Take a day or two to digest everything.  If it still looks good tomorrow, it probably is good.

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